Being a salesperson is one of the toughest jobs out there. You’re constantly working to get the attention of people who aren’t looking for you, so when they finally do listen to your pitch, it needs to be perfect. One way to ensure that you’re delivering the best message possible is by solutions for using video in sales, which allow people to have a more personal experience with potential clients. However, in order for your video sales pitch to be effective, you have to make sure that it’s perfect. That’s why we’ve put together these three key solutions for using video in sales that will help you deliver your best performance on camera.
Practise your tone
The first and most important thing you’ll need to practice is your tone. You want to sound natural, confident, and trustworthy. This can be harder than it sounds—in fact, this is the #1 reason that people don’t buy from videos on their websites.
How do you develop a great tone? You could read some books or articles about how to do this, but the fastest way is through trial and error: just start talking into a camera in front of a mirror. Or use a video camera with no lights (so you look like an amateur). If there’s anyone else around who can listen in on what you’re saying, even better—they can tell you if they think it sounds good or not.
Practise your delivery
When you are new to the video world, it can be difficult to know how you appear in front of a camera. You may feel that your delivery is awkward or nervous and not at all as polished as it needs to be. This is why it’s so important that you practice before recording any sales videos.
Practice with the help of one of your friends or family members who will give you honest feedback on your performance. This can help you identify where things went wrong and what improvements need to be made before filming the actual video (e.g., “You looked too nervous there.”)
If possible, hire a professional coach for this stage of the process—someone who has experience in making sales videos and knows what makes them work well for their clients’ businesses and audiences
Get comfortable in front of the camera
You may think that it’s impossible to get comfortable in front of a camera, but you would be wrong.
Here are some tips for getting used to the idea:
- Practise in front of a professional camera first because it will be much more expensive and harder to replace if you break it.
- Practise in front of a video camera next so that you can see how well your footage looks on screen. This will be helpful when preparing for future projects with bigger budgets or longer schedules than usual.
- Finally, practise in front of a webcam or mobile phone camera so that when you’re asked to do this kind of thing unexpectedly (and often), it won’t feel like such an imposition on your personal time
Practise your tone of voice, body language and delivery. Just like any other type of salesperson, when it comes to selling via video, you need to actually get comfortable in front of the camera so that you can project confidence as well as authenticity. If you’re not used to speaking publicly or don’t feel confident about how your voice sounds on camera then take some time out and practice in front of a mirror or with someone who will give constructive criticism (and who won’t judge). These key solutions for sales videos will make it easier for you to fulfil your sales goals.