Digital marketing agencies know that although conventional marketing can effectively raise your booking rate, the majority of exchanges nowadays happen digitally. Digital marketing is crucial to your success as a host. Disregarding online marketing is detrimental and could result in your business losing its advantage over competitors who employ marketing strategies.
Moreover, you need to be strategic when utilizing the type of digital marketing you want. It would be best to focus on techniques that produce results. Stick through the end of this article to explore strategies that have been highly effective for many hosts and property managers.
- Make your brand distinct
Digital marketing agencies know that to make sure your Airbnb business stand out from the competition; you must invest in your brand. A good brand is a cornerstone for effective Airbnb marketing because this helps build trust and loyalty for the long-term.
Establishing your own brand for your vacation rentals makes it easier for your guests to identify you and remember your offerings. They can easily find you and book with you again.
You must have a well-designed logo for your brand. Apply this brand identity across your social media channels to streamline your Airbnb digital marketing strategy.
- Give your business a boost with Facebook
The latest data reports that 52% of travelers research recommendations on social media when planning a trip. It comes as no surprise that 42% of Facebook posts are related to travel, making Facebook the ideal place to promote your vacation rentals.
To incorporate Facebook in your Airbnb marketing, you must create a Facebook business page covering your properties. Interlink these posts with your new page back to your listings on vacation rental platforms.
Besides posting about your rentals, you must also have a Facebook business page to share relevant content for travelers. Examples are tips and recommendations on the top destination sites in your location, such as things to do or landmarks to see.
- Instagram savviness
Although Facebook can deliver awesome results, Instagram is where the action is. It is handy for reaching out to the younger generation. Instagram is utilized by more than 500 million people daily. If you want to reach the entire spectrum of millennials and Gen Z travelers, Instagram is where you can reach them.
Moreover, Instagram is a visual platform perfect for sharing engaging and relevant photos and videos. It is an ideal platform to show off your rentals and experiences travelers can get if they book with you.
It is also recommended that you work on your business profile and make it look professional and attractive. Therefore, you must know how to utilize smartphone applications to edit and enhance your images.
With an app, you can create terrific images for your Instagram account and save a significant amount of money. But avoid going overboard with the photo editing since it might set false expectations to your potential guests.
- Create a YouTube channel for your brand
Besides being a popular video site, YouTube is also the second-largest search engine behind Google. YouTube has nearly 1.9 billion users worldwide, and video content consumption on this platform continues to grow.
Therefore, investing in a YouTube channel is a great way to personalize your brand. Your YouTube marketing strategy must focus on creating videos that feature your properties. You must develop engaging content that excites travelers to get to know your area better. For example, create videos about the top attractions in your location and what makes it a must-see.
Your video content must provide real value to travelers. Show how familiar you are with the area by providing insider tips and recommendations.
Video titles such as “Top 5 Restaurants to Dine In” or “Top 10 Beaches to Explore (in your city)” have the best chances of click-through rates among your audience. Remember that the more popular your content, the higher it will rank on YouTube search results.